In today’s digital age, having a mobile responsive web design is no longer an option but a necessity. With the increasing number of people accessing the internet through their mobile devices, it is crucial for businesses to ensure that their websites are optimized for mobile viewing. Prioritizing mobile responsive web design is essential for every website owner to make your site be the best it can.

Mobile responsive design refers to the practice of creating websites that adapt and adjust their layout and content based on the screen size and resolution of the device being used. This means that whether a user is accessing a website from a desktop computer, a tablet, or a smartphone, the website will automatically adjust to provide an optimal viewing experience.

One of the key reasons why mobile responsive design is important is the significant increase in mobile internet usage. According to Statista, as of 2021, over 54% of global website traffic comes from mobile devices. This means that more than half of your potential audience is accessing your website through their smartphones or tablets. If your website is not mobile responsive, it will appear distorted, difficult to navigate, and may lead to a high bounce rate. A mobile responsive website ensures that your content is easily accessible and readable, which keeps the audience on the site longer.

Furthermore, mobile responsive design plays a crucial role in search engine optimization (SEO). In 2015, Google announced that mobile-friendliness would be a ranking factor in search results. This means that websites that are not mobile responsive may be penalized and pushed down in search engine rankings. By having a mobile responsive website, you not only provide a better user experience but also improve your chances of ranking higher in search results, leading to increased organic traffic and potential customers.

Another advantage of mobile responsive design is improved conversion rates. Studies have shown that users are more likely to engage with and make a purchase from a website that is mobile responsive. A seamless and user-friendly experience on mobile devices can significantly impact a user’s decision to stay on your website, explore your products or services, and ultimately convert into a customer. On the other hand, a website that is not optimized for mobile can lead to frustration, confusion, and ultimately, lost business opportunities. Ignoring the need for a mobile responsive site will lose you money.

Mobile responsive web design is essential for the success of any website in today’s mobile-driven world. It not only improves user experience but also boosts search engine rankings, conversion rates, and brand credibility. So, if you want to stay ahead of the competition and provide the best possible experience to your users, investing in mobile responsive design is a must.

Are you interested in learning how to optimize your URLs for SEO success? If you are, you’re in the right place. In this article, we’re going to show you how to do just that. But first, let’s take a step back and answer the question: what is a URL? A URL is the specific address of a website or a specific page on a website. It’s what you type into the search bar to find a specific website. Now that we know that, let’s get into how to optimize your URL for SEO success.

What is a URL?
A URL, or Uniform Resource Locator, is a string of characters that identifies a particular location on the internet. It is commonly referred to as a web address and is made up of a series of components such as a protocol, domain name, path, query string and fragment identifier. It is important to note that not all URLs are the same, each has its own structure and purpose. The protocol of a URL defines how the page is accessed. A good example of a protocol is “HTTP” or “HTTPS”. The domain name is the name of the website or webpage, such as “”. The path refers to the specific page or location within a website that is being accessed. The query string contains additional information about the page. And lastly, the fragment identifier is a part of the URL that is often used to link to a certain part of page.

Why are URLs important for SEO?
URLs are a fundamental part of any website and are an important factor in SEO (Search Engine Optimization), as they help search engines determine the relevance of a particular website or webpage. When search engine crawlers are indexing the web, they use URLs to identify and retrieve content. Similarly, when a user searches for a keyword or phrase, search engines use the URLs to determine which web pages are relevant to the query. URLs are also important for creating human-readable links. When users are searching for a specific page, having a URL that is easy to understand and remember can help the user find it more quickly. Additionally, having a descriptive URL allows the user to quickly gain an understanding of what the page will be about. This can be extremely useful for search engines and users alike.

Tips for optimizing your URLs
When it comes to optimizing your URLs for SEO success, there are several things you should consider. The first is making sure you have descriptive URLs that are clear and easy to understand. This will make it easier for search engines to understand the content of the page and increase the chance that it will be found by the right user. Second, keep your URLs short and concise. Long URLs can be difficult to remember and can confuse search engines. Additionally, make sure your URLs are lowercase and contain no spaces or special characters. This is important because some web browsers may interpret certain characters differently, which can lead to issues with SEO. Finally, use keywords in your URLs as this will help search engines identify the relevance of a page. For example, if you are creating a page about cats, the URL should contain the keyword “cats” and should ideally avoid using generic words such as “page”.

In conclusion optimizing your URLs for SEO success is an important part of any SEO strategy and can have a significant impact on the results of your SEO efforts. To do this, make sure your URLs have descriptive words that are easy to understand, don’t add any extra spaces or special characters and include keywords so that search engines can easily identify the relevance of the page. Following these tips should result in better SEO results and happier users.


If you are interested in a new website or updating your old website contact us! (937) 232-1155

WordPress is a wonderful CMS platform that can help you easily build a high performance website, chock full with features, even if you are not an expert developer. Over the years, the platform has grown and improved, introducing new features and fixing existing bugs. The newest version of WordPress is 5.4, and it has brought with it some considerable changes that affect both the UI and the functionality of the platform. Most of the major changes were made to the Block Editor, but there are also some interesting improvements to the REST API and the Site Health Tool. On top of that, WordPress is planning to release a couple of extra features, such as the Navigation block and Native Lazy Loading on images, that will be bundled into the Core of the platform with WordPress 5.5. When it comes to the Block Editor, a significant number of features from the Gutenberg plugin have been integrated into the Core. For a quick overview of the new features added to the 5.4
Block Editor, we have:
● A new Buttons Block
● A new Social Icons Block
● Welcome Guide Modal
● The Fullscreen Mode is now enabled by default
● Rich Text Blocks now support Inline Text Color
● Several blocks have new color options
● The Latest Posts Block now has Featured Images
● Improved Block Navigation due to the new Breadcrumb Bar
Developers that like to delve a bit deeper into the code of the platform also got some love with this new update. These changes include new hooks that allow you to add custom fields to menu items, improved favicon handling, and shortcodes for PHP scripts. A Site Health status widget is also now part of the dashboard, which allows developers to more easily check the performance, security and health of their site.

Many people are experiencing the joys (and pains) of remote work for the first time due to the COVID-19, and if you are not used to it, it can be hard to transition to this new mode of work and find the motivation needed to be productive. For all its faults, the office provides a setting where you are held accountable, and being productive comes easily. However, with the right approach, you can have the best of both worlds. The trick here is to find
the right triggers for your brain which signal the start of the work day. When working in the office, you had your morning routine consisting of showering, getting dressed, having breakfast and coffee, and the commute. Your workday at home can be similar (without the commute obviously), and if you can have a designated workspace at well, that’s even better. You then have two other tools at your disposal – lists and scheduling. To-do lists help you stay
motivated, organized and productive throughout your day, and your list should be populated with both long-term and short-term goals. You will notice that as you check off things from your to-do list, especially if you start with the smaller tasks, you build momentum and extra motivation needed for those larger, harder tasks. When combined with scheduling, you will hold yourself more accountable to your to-do list. Of course, the first few tries at scheduling may not work out 100%, but as you learn more about your rhythm, you will become much better at it. Over time, you will learn which activities are best at the start of your day, and when to take breaks. Naturally, as you establish your routine, your effectiveness and productivity will grow, and you might soon find that you want to work remotely even after the lockdowns are lifted.

I’m in my second month here at Atomic, and I’m really starting to learn the ropes. Before joining the team, I worked for one of the largest liquidation companies in the U.S. There, I served as the client contact for questions on everything from thermostats to waffle makers.

Since I’ve had to communicate about so many different products and industries, jumping into the web design world wasn’t too much of a stretch. (I’m even starting to learn some code!)

My experience has taught me that no matter what type of project you’re trying to manage, the qualities that separate the so-so project managers from the truly awesome ones are the same. Here they are:

• Foresight. I don’t mean looking into a crystal ball—I’m talking about anticipating clients’ needs. That means doing research before your initial meeting to understand their industry, pulling design inspiration from similar sites, and suggesting ways to make their end product as great as possible—before they even have to ask.

• Leadership. This is an obvious one, but I can’t stress it enough. Research shows that we form first impressions in about 7 seconds. So make it clear from the start that you’re in charge. Projecting leadership puts clients at ease, and helps lay the foundation for a great relationship going forward.

• Organization. When you juggle as many projects as we do, you need a system. I maintain careful records of all client information in email, in folders on my computer, and in hard copy on my desk. That way, I’m never without the stuff I need.

• Communication. Being a PM is more than just making sure people meet their deadlines. I also serve as a kind of translator: explaining web developer jargon in plain English to clients, then conveying client requests back to our team. You’ve got to speak everyone’s language, and speak it well.

• Pragmatism. When you work with a team as creative as Atomic, ideas can occasionally get carried away. It’s my job to bring people back down to earth. That means keeping everyone focused on achieving milestones, meeting deadlines, and exceeding customers’ expectations.

• Empathy. Sometimes clients come to us unsure of exactly what they need. And that’s totally okay. Good PMs help clients understand their options—and don’t lose it when clients change their minds. That builds trust. And it makes communication easier when issues come up.

In fact, if I had to boil down these skills even further, I’d say they could be expressed in just two words: focus and trust. Cultivate these traits, and you’ll pull off projects with ease, whether you’re dealing with Beanie Babies, spy cameras, or golf clubs. (Trust me, I know.)

Need a web project taken off your hands? Leave it to Atomic to get the job done.

We’re always hearing how our connected world has made us crave immediacy. We follow breaking news events as they unfold. Share where we are and what we’re doing with friends and strangers. And get antsy when we’re away from our trusty screens.

So it’s no surprise that we’re also pretty impatient when it comes to waiting for webpages to load. A study by KISSmetrics showed that 40 percent of people will abandon a website that takes more than 3 seconds to appear. A mere one-second delay can translate into a 7 percent loss in online sales. And lousy site performance can even cast a shadow on users’ perceptions of online brands.

The idea of optimizing site speed as a component of SEO hasn’t really caught on yet. Google incorporated page speed into its search algorithm in 2010, but for now it affects only about 1% of queries. But the concept is sure to explode once companies realize how much milliseconds matter.

To stay ahead of the curve, developers should get in the habit of coding with speed in mind. Here are a few ways how:

• Use a caching program. Many content management systems use plugins to manage code (for example, WordPress uses Super Cache). This means much of the content is premade, instead of being created on the fly, which can take longer to serve.

• Sniff out problem code. Malformed code can mean longer load times. For example, we had a site that loaded product data one by one instead of all at once. We consolidated the code—taking load time from 32 seconds (horrible) to about 4.

Programs like Xdebug can help you figure out what code is taking longest to execute, or where your code gets repetitive. When dealing with PHP, APC and FastCGI offer server-side optimization for better code handling.

• Try some visual trickery. You can make a site appear to load faster by loading only critical elements first. Say you have a Twitter feed in your homepage footer. The user isn’t going to see this immediately, so why hold up the entire page just to fetch Twitter? Allow it to load after your main content, and you’ll reduce perceived load time.

• Upgrade your hardware. If you’ve optimized your code and are still seeing snail-like load times, check for 100-percent CPU/memory usage—it may be time for a new server. You can also use a service like CloudFront, which hosts your site on different servers across the globe, routing the user to the closest server available.

We won’t say no to a feature that’s critical to a client’s site. But it’s important for developers to consider the tradeoffs between creating cool, but code-heavy features—and delivering the best user experience possible. Because this issue isn’t going away. We may have been more patient in the dial-up days—but we also hadn’t imagined all the cool things websites were capable of.

As the pipe expands, so will the complexity of websites. And users will demand better and better experiences. For developers, keeping up means constantly discovering ways to cut back. If you’re like me, that’s an exciting challenge.

Are sluggish page speeds holding you back? Call Atomic, and we’ll get your site in the fast lane.

Post Formats is a theme feature introduced with Version 3.1. Post Formats can be used by a theme to customize its presentation of a post.

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