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How to Optimize Your URLs for SEO Success

Are you interested in learning how to optimize your URLs for SEO success? If you are, you’re in the right place. In this article, we’re going to show you how to do just that. But first, let’s take a step back and answer the question: what is a URL? A URL is the specific address of a website or a specific page on a website. It’s what you type into the search bar to find a specific website. Now that we know that, let’s get into how to optimize your URL for SEO success.

What is a URL?
A URL, or Uniform Resource Locator, is a string of characters that identifies a particular location on the internet. It is commonly referred to as a web address and is made up of a series of components such as a protocol, domain name, path, query string and fragment identifier. It is important to note that not all URLs are the same, each has its own structure and purpose. The protocol of a URL defines how the page is accessed. A good example of a protocol is “HTTP” or “HTTPS”. The domain name is the name of the website or webpage, such as “example.com”. The path refers to the specific page or location within a website that is being accessed. The query string contains additional information about the page. And lastly, the fragment identifier is a part of the URL that is often used to link to a certain part of page.

Why are URLs important for SEO?
URLs are a fundamental part of any website and are an important factor in SEO (Search Engine Optimization), as they help search engines determine the relevance of a particular website or webpage. When search engine crawlers are indexing the web, they use URLs to identify and retrieve content. Similarly, when a user searches for a keyword or phrase, search engines use the URLs to determine which web pages are relevant to the query. URLs are also important for creating human-readable links. When users are searching for a specific page, having a URL that is easy to understand and remember can help the user find it more quickly. Additionally, having a descriptive URL allows the user to quickly gain an understanding of what the page will be about. This can be extremely useful for search engines and users alike.

Tips for optimizing your URLs
When it comes to optimizing your URLs for SEO success, there are several things you should consider. The first is making sure you have descriptive URLs that are clear and easy to understand. This will make it easier for search engines to understand the content of the page and increase the chance that it will be found by the right user. Second, keep your URLs short and concise. Long URLs can be difficult to remember and can confuse search engines. Additionally, make sure your URLs are lowercase and contain no spaces or special characters. This is important because some web browsers may interpret certain characters differently, which can lead to issues with SEO. Finally, use keywords in your URLs as this will help search engines identify the relevance of a page. For example, if you are creating a page about cats, the URL should contain the keyword “cats” and should ideally avoid using generic words such as “page”.

In conclusion optimizing your URLs for SEO success is an important part of any SEO strategy and can have a significant impact on the results of your SEO efforts. To do this, make sure your URLs have descriptive words that are easy to understand, don’t add any extra spaces or special characters and include keywords so that search engines can easily identify the relevance of the page. Following these tips should result in better SEO results and happier users.

 

If you are interested in a new website or updating your old website contact us! (937) 232-1155

5 Tips to Make Your B2B Website Convert Clicks to Sales

1. Don’t Say It, Show It
Though it is tempting to add as much content as possible to make what you do clear to the user, a website with too much content can often be overwhelming not just for the user, but for the website itself. Instead, try to think of smaller and more effective ways to grab the attention of users. The use of powerful images or even videos can make a huge impact on user retention versus line after line of plain text. This leads to users staying longer, not to mention, an overall cleaner look to the site!

2. Page Prioritization
The most important web pages on a B2B website are typically the home, about us, contact, and product or service pages. These four pages are the most essential on the entirety of your site, each of them fulfilling their equally important roles.

The home page should provide a detailed overview of what services and products your company offers. This is the very first thing your customers see and you absolutely must make a good impression here with critical information and catching visuals.

The product or service page should give detailed descriptions of all of the company’s offerings, as well as pricing and availability. This is what your client is coming to you for, make sure they know exactly what it is you offer!

The about page should potentially include your company’s history, bios for key employees, and a mission statement. This is much more important than you may think! This isn’t just about what you offer or the history of how you came to be – it’s who you ARE. Businesses want to work with people they like, people they share ideals with and this is the place to show what yours are.

Finally, the contact us page should allow users to easily get in touch with the company’s representatives. This should be in every form of contact that you offer, be it a phone number, address, email, contact form or fax!

3. First Engagement
Worried about getting your client to move all the way to your contact page? Look at the potentiality of implementing chatbots on your site. Many chatbots can be used to reach out for that first bit of contact with the client, using a small detached window in the corner of the site. They can be eye-catching without being invasive, making them great for getting clients to message in about their inquiries! Plus, due to their unmanned nature, they can be live 24 hours a day on your site to give customer interaction!

4. Make Use of Keywords
Utilizing keywords effectively on a website is an important part of website optimization. Keywords are words or phrases used to identify a website’s content to both users and search engines. Keywords appear in a variety of places on a website, from page titles and headings to the content and alt text of images. The use of keywords helps ensure that when visitors search for content, they are directed to websites that provide the most relevant information. Additionally, search engine algorithms can crawl and index websites based on their relevance to search keywords. Therefore, effective use of keywords can help boost a website’s visibility and online presence, increasing traffic and potential leads.

5. Calls-To-Action
Maybe the best way to change a view on your site into a sale is with consistent use of a well-placed call-to-action. Whether the CTA be for sending a contact email, filling out to get a quote, or browsing available merchandise, they are a great way to engage the customer and streamline them to the exact features they are looking for. Not to mention they can really bring a slick designed website together!

If you are interested in a new website or updating your old website contact us! (937) 232-1155

5 Tell Tale Signs Your Website Needs A Remodel

Your website is often the first impression potential customers will have of your business. If it’s outdated, hard to navigate, or not mobile responsive, you could be losing out on sales and leads. A website remodel can be a daunting task, but it’s worth it to invest in your online presence. Not sure if your website needs a makeover? Keep reading to learn the 5 telltale signs that your website is in desperate need of a remodel!

1. Your website doesn’t match your brand:
This is one of the most visible signs that your website needs a makeover. If your website doesn’t match your brand, it’s probably not making the best impression on potential customers. Ask yourself: do the visuals, text, and navigation of your website match who you are and what you sell? If it’s not quite up to par with your branding, you’ll need to do a remodel. Your website needs to accurately reflect your business and values; that means being visually and functionally aligned with your brand. Keep your color palette consistent and make sure all text, fonts, and images are congruous with the message you are trying to send. A website remodel should focus on connecting your brand to the customer journey.

2. Your website is difficult to navigate:
Customers should be able to easily find the information they are looking for on your website. If navigation is clunky, confusing, or takes too much time to get from point A to point B, you’re going to lose potential customers. Navigating your website should be like a conversation – you should be able to tell the customer where to go and what to do. A website remodel should focus on making the navigation process easier. Eliminating dead links and updating outdated information will keep customers engaged and help them find what they are looking for quickly. Adding more visuals, like graphics and images, helps guide customers and keep them on the path to completing a purchase. If you’re not sure how to make the user experience better, you can always consult a website specialist.

3. Your website isn’t mobile-friendly:
Today, over 50% of website visits are done through a mobile device. That’s why it’s crucial that your website is optimized for mobile devices. If it’s not, you’re likely missing out on potential customers.A website remodel should focus on making your website responsive and accessible on all devices. That means making sure all images and text are optimized for smaller screens and that the navigation is easy to use. Mobile optimization should be a priority for every website owner.

4. Your website isn’t generating leads:
Lead generation is essential in today’s digital age. Without it, you’re missing out on sales opportunities and potential customers. If your website isn’t generating leads, you might need to revamp the design and content to attract more potential customers. A website remodel should focus on lead generation tactics such as adding a call-to-action, optimizing the checkout process, or adding a customer login flow. You should also be incentivizing potential customers to leave their emails in exchange for discounts or exclusive updates. Once you have a healthy pool of leads, you can start thinking about remarketing strategies like targeted emails or retargeting ads.

5. Your website looks dated:
If your website looks outdated, customers will be wary of whether or not it’s secure. A modern-looking website helps instill trust and confidence that customers will return
for future purchases. A website remodel should focus on making sure the visuals are looking current, modern, and up-to-date with the latest design trends. Updating the
design, images, and text of your website to make it look modern is a good place to start when considering a website remodel. If you’re unsure of what’s fashionable, looking at other websites within your industry almost always helps to get the creative juices flowing. Conclusion: Is your website in need of a remodel? If you’re seeing any of the signs above, then it’s definitely time to make investing in a website remodel a priority! A website redesign should focus on making the user experience more enjoyable, secure, and engaging. And if you’re not sure where to start, there are always plenty of experts available to help you through the process.

 

If you are interested in a new website design and wanting to learn more about our process contact Atomic Interactive at (937) 232-1155