the tennis zone
Client challenge. The Tennis Zone sells racquets, clothes, and shoes to tennis enthusiasts throughout the Dayton, Ohio region. The company had a successful storefront, but was losing out on web sales to a competitor in Cincinnati. Even worse, potential Dayton customers often drove to an hour or more to the competitor’s shop—because they didn’t know Tennis Zone existed.
what we did
Atomic solution. In response to this challenge, Atomic created a bright, energetic website with a custom shopping system and a newsletter feature designed to “get the word out” about Tennis Zone. A special “what the pros use” section lets shoppers find and buy the same products their favorite pros use. And a “try a racquet” section lets shoppers order demo racquets online and try them out free of charge. The result? A website that brings the fun and energy of professional tennis to the amateur player—and is helping Tennis Zone ace its competition.
www.thetenniszone.com back to work