aesthetic finishers
Client challenge. Aesthetic Finishers Inc. helps the industrial and motor sports industries “beat the heat” with a special coating that protects metal parts from high temperatures. Although AFI boasts a 100,000-square-foot facility and a nationwide list of clients, their website did little to set them apart from their smaller competitors—many of whom are no more than “two guys in a garage.”
what we did
Atomic solution. First, Atomic helped AFI rebrand their business with a powerful design that captures the excitement and speed of the motor sports industry. Then, they helped showcase AFI’s capabilities using interactive tools like Flash photo galleries and YouTube videos. They even set up an online store where AFI sells custom-designed apparel to hard-core motor sport groupies. The result? A site that’s polished enough to let industry reps know “they’re dealing with the big guys”—and that’s radical enough to win over the most dedicated racer.
www.afipowder.com back to work